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A/B is the production partner for Mission & Metrics, a convening of a rarely-connected group of thinkers and practitioners deeply invested in understanding how we should measure the impact of social change communications. Hosted by Human Rights Watch & Columbia University Data Institute and sponsored by Open Society Foundation, Mission & Metrics is the first step to build a new community of practice rooted in the science of social change communications and measurement.  Leading field experts - academics, funders, NGOs, advocacy organizations, entrepreneurs, and creatives - will be exposed to and in conversation with one another on the newest research on populism and persuasion,  insights on how to build up the impact of communications, and frameworks to evaluate investment in communications.